Pitch to journalists

How To Pitch Your Small Business Ideas to Journalists


It’s no secret that pitching your ideas to journalists can be a challenge. But with the right tools and tricks, it doesn’t have to be. Here are seven simple strategies for pitching your small business ideas successfully:

You’ve got a good story for a journalist to write about your company, but you’re not entirely sure how to get their attention and get them to answer your email. Here’s how to pitch your small business ideas.

  • Be specific. Don’t just say “I’m the CEO of XYZ Company” unless it’s true (and even then, be sure that what you’re saying is true). Make sure that each point in your pitch clearly details who or what it is that makes up the core value proposition of your company—and why those benefits will resonate with readers/listeners/viewers. If possible, include visual examples or screenshots from past work done by interns at XYZ Company so that writers can see firsthand why this is such an important part of its mission statement.
  • Be clear and concise – No one likes reading dense paragraphs full of jargon! Keep things simple by using layman’s terms whenever possible; avoid using industry-specific vocabulary unless absolutely necessary; remember there are other ways besides writing long emails without any links back up which could help spread awareness about brands like yours too 😉

Figure out who you want to contact

Before you start writing your pitch, it’s important to figure out who you want to contact. Is there a reporter in particular who would be interested in hearing about your story? If so, try contacting them directly with an introduction or emailing them through their website. You can also look up journalists’ phone numbers on sites like [INSERT LINK].

If not, think about the type of story they write and how they would use it: Is this something that would fit into their content strategy? If so, then maybe they already know about it! Maybe even if they’re not paying attention at all times when someone pitches a product or service related to theirs (and let’s face it—journalists probably don’t) they might still appreciate being contacted by someone who has good news for them too!

Read their work before you contact them

Once you’ve identified the journalists you’d like to pitch, it’s time to read their work.

  • Find out what they write about
  • Find out what they like to write about
  • Find out what they don’t like to write about

Have the reporter’s name in the subject line

When you’re pitching a journalist, it’s important to make them feel like they’re the only person on your mind. To do this, include their name in the subject line of your email and make sure they know they are the only one you want to talk to. This way, when they read through all of their inbox messages and see yours among them (because there will be many), it makes it much easier for them to reply.

If possible, don’t include any information about yourself or any details about what kind of content might interest their publication—just say “hook me up” or “I’m looking for something new.” This way, if someone else sends an offer over before finishing writing up their pitch email themselves (which happens sometimes), then at least someone else can get more feedback from whoever else came across that particular pitch before making decisions regarding whether or not sending out offers themselves would be helpful after all!

Show them how it’s newsworthy

The first thing you should do is make sure it’s relevant to their readership. If you have an idea for an article about how to grow beets, but your target audience is journalists writing about plants, then that story isn’t going to fly with them.

Next, make sure the story is something that will interest their readership and keep them coming back for more stories on the topic. It might seem obvious but sometimes when we pitch our ideas for articles or pitches for podcasts or interviews we forget this important step: don’t pitch something just because someone else told us they liked it!

Make it easy for them. Be clear and specific.

If you’re pitching a story idea, it’s important to be clear and specific about what you want the reporter to cover. You should say exactly how your idea fits into their reporting process, or link directly to an explanatory article on your website if possible (and easy for them).

Don’t leave anything to chance—be prepared with all of the information necessary for them to get started on their piece. Don’t just tell them about your business; give them details like how many employees do you have? What kind of products or services do they offer? How has this affected sales growth in the last year or two? What are some recent accomplishments that might interest readers/viewers/listeners/etc.?

Don’t send attachments

Sending attachments is a bad idea. Here’s why:

  • Attachments can be opened by anyone, even people you don’t trust. This is a security risk because it means that your file will be viewable by any malicious third party who wants to steal it or hack into your computer without warning.
  • Attachments can’t be searched through the web—they’re hard to read and understand in most cases. It’s much more efficient if journalists just ask you questions instead of having them open up an attachment (which could take forever). Plus, if they do manage to get through all those pesky characters and make sense of what’s inside their inboxes then there’ll probably just be some boring business text about how much money this will save them over time with no story attached at all!

With email, less is always more!

  • Do not send attachments.
  • Use bullet points.
  • Keep it short and sweet, but make sure you have your pitch in the subject line so they know what it is you’re pitching them on!
  • Make sure that you have the reporter’s name in the subject line of your email as well. This will help them know who they are talking to when they receive this email from you (and make sure that person remembers their name!)


You’ve crafted an email pitch that you think will grab their attention. Now it’s time to sit back and wait for the response. If your contact is a busy journalist, you may have to be patient for a while.

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